Just a suggestion

With its one year anniversary rapidly approaching, I have a great idea for Fox Searchlight to help promote the re-release of Danny Boyle's magnificent film, 127 Hours.

I call it The 127 Hours Experience...

Cinemagoers will have their right arm strategically placed between the cup holder and seat, thus becoming trapped for the entire duration of the film (94 minutes). They will have access to approximately 350 ml of water (the same amount Aaron Ralston had), and a variety of other gadgets and gizmos to help free themselves from their seat.

An artist's impression.

After the showing the participants are given a fake, bloody hand for their troubles.

Classy, I think you'll agree.